Search Engine Optimization and Content Strategy (Specialization)

Taught by Coursera on Coursera

  • Category: Marketing
  • Level: Beginner
  • Rating: 0.0/5
  • Students enrolled: 0
  • Price: $0
  • Duration: 30-60 hours
  • Last updated: Recently

About this course

Bridges traditional SEO with AI-powered search optimization through nine practical courses: from foundational keyword research and content creation to advanced AI-driven content strategies and technical SEO audits; hands-on experience with industry-standard tools like SEMrush, Ahrefs and Screaming Frog; optimize content for traditional search engines and emerging AI platforms.

This Marketing course on Coursera has been selected and evaluated by the CoursesAdvisors editorial team. Our review methodology combines aggregated student feedback, platform metrics and expert verification to help you decide whether this course matches your learning goals, budget and time commitment.

Frequently Asked Questions

Who is this course for?

This course is designed for learners at the Beginner level who want to advance their skills in Marketing. It is suitable for students, working professionals and lifelong learners looking to gain practical expertise.

How long does this course take?

The estimated duration is 30-60 hours. Since the course is fully online, you can learn at your own pace and revisit the material as often as you need.

Is there a certificate on completion?

Coursera typically offers a certificate of completion that you can add to your LinkedIn profile or CV to showcase your new skills to employers and peers.

How does CoursesAdvisors evaluate this course?

We aggregate verified student reviews, platform-reported ratings and instructor track records to produce a balanced score of 0.0/5 based on 0 reviews.

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