Foundations of Digital Marketing and E-commerce

Taught by Google on Coursera

  • Category: Marketing
  • Level: Beginner
  • Rating: 0.0/5
  • Students enrolled: 0
  • Price: $0
  • Duration: 1 week at 10 hours a week
  • Last updated: 2026-10-06

About this course

First of eight courses in the Google Digital Marketing & E-commerce Certificate: define the fields of digital marketing and e-commerce; describe the job responsibilities of an entry-level digital marketer and e-commerce specialist; explain the concept of a marketing funnel; understand the elements and goals of a digital marketing and e-commerce strategy.

This Marketing course on Coursera has been selected and evaluated by the CoursesAdvisors editorial team. Our review methodology combines aggregated student feedback, platform metrics and expert verification to help you decide whether this course matches your learning goals, budget and time commitment.

Frequently Asked Questions

Who is this course for?

This course is designed for learners at the Beginner level who want to advance their skills in Marketing. It is suitable for students, working professionals and lifelong learners looking to gain practical expertise.

How long does this course take?

The estimated duration is 1 week at 10 hours a week. Since the course is fully online, you can learn at your own pace and revisit the material as often as you need.

Is there a certificate on completion?

Coursera typically offers a certificate of completion that you can add to your LinkedIn profile or CV to showcase your new skills to employers and peers.

How does CoursesAdvisors evaluate this course?

We aggregate verified student reviews, platform-reported ratings and instructor track records to produce a balanced score of 0.0/5 based on 0 reviews.

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